These days, it isn’t always necessary to commute to work every day. More and more people are working from home, or from any location where they can have access to the Internet. Last year 43% of Americans spent some time working remotely — a stat likely to increase steadily as younger generations enter the workforce.…

You probably heard the statistic, “95% of businesses fail within the first 3 years.” And the reason why this happens is because people are still using old-fashioned business plans. They no longer work in 2018 or in the present. There’s a new way of approaching business in the modern era. You cannot learn how to do it from…

You come up with a new business idea and head over to Google to do your research, only to find that there are already about 10 other people doing what you thought was a unique idea. The truth is, no matter what you come up with, your idea will almost always be taken. But, many…

Orshel is a Lean thinking organization and Orshel refers Lean to both economical and time-efficient use of factors of production resources, personnel, materials, planning, and organization in the context of all company activities. Lean is a customer-centric methodology used to continuously improve any process through the elimination of waste in everything you do; it is…

Is it possible to launch and run a successful startup while you work at a full-time job? The answer is usually NO; but it is not that nobody has done that successfully. Being an entrepreneur is a brilliant idea. However, since you start from the very beginning, you may want to keep your current job as…

Today, Facebook is definitely the best place when it comes to putting forth your brand in front of a large audience at minimum expenses. But ever since the organic reach of Facebook updates has gone down the drain, businesses are required to put extra efforts to reach their target audience. Every brand on Facebook is…

Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks.  It’s difficult to place a value on an intangible asset like Intellectual property, particularly when it’s a business’s trademark. Yet that asset may actually be the…

After coming up with an idea for a company, it is important to consider having a partner. Going alone isn’t bad at all if you are good at both skill-sets of building and selling, it works too. However, if you decide to get a partner who brings in a complimentary skill set that you lack,…